“Measure Twice, Cut Once” is, I believe, an old carpentry saying. Wiktionary says: Proverb measure twice and cut once (carpentry, literally) One should double-check one’s measurements for accuracy before cutting a piece of wood; otherwise it may be necessary to cut again, wasting time and material. (figuratively, by extension) Plan and prepare in a careful, thorough manner before taking action. Think about it; you’re going to be cutting the wood – if you cut it and your measurements…

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I was reviewing website stats with a good friend of mine, Ronan Walsh of Digital Trawler during the week and whilst looking at some interesting and surprising statistics that the data was suggesting, I turned to Ronan and repeated a phrase I heard somewhere else through my career, “All facts are friendly.” And it’s true….

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It seemed like a great idea at the time – a mad idea – but a great one in fairness – four friends would use the summer off college to drive from Dublin to Moscow. Gar, Grif, Horse and Sam had known each other for years, indeed Gar and Grif’s dads had been best buddies…

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